PAAVAN MATHEMA
Sunday 5 June is World Environment Day, and to mark it there will be a rush to organise neighbourhood cleaning campaigns, tree plantations and numerous seminars and conferences. But hanging the 'green' tag needs to go beyond 5 June, it has to be year-round way to thinking. Sustainable lifestyles and an ecological consciousness doesn't just save the planet, it also makes business sense. Being ecological is economical.
Sunday 5 June is World Environment Day, and to mark it there will be a rush to organise neighbourhood cleaning campaigns, tree plantations and numerous seminars and conferences. But hanging the 'green' tag needs to go beyond 5 June, it has to be year-round way to thinking. Sustainable lifestyles and an ecological consciousness doesn't just save the planet, it also makes business sense. Being ecological is economical.
The best way to do this is to promote green jobs: work opportunities that explore ways to preserve and restore the environment and at the same time are economically viable. Green jobs offer a hybrid solution to address problem of unemployment and environment sustainability, linking the twin goals of reducing poverty and protecting the environment.
The transition to a low-carbon economy presents employment opportunities by opening new markets, and by stimulating eco-innovation and investment in more efficient production techniques. Prospects for creating green jobs can be developed in entirely new ideas or in finding ways in which the existing businesses can be made environmentally friendly.